Research on Global Competitive Entrepreneurship †MyAssignmenthelp

Question: Discuss about the Research on Global Competitive Entrepreneurship. Answer: Introduction Case study innovatively educating future is about the journey of education entrepreneurship of Wesam Yaghmour with a creative idea of making students learn mathematics through story telling. This case study talks about the startup, failures and marketing research and strategies made to bring the dream of innovation in education in reality. Unique selling proposition(USP) of Wade.7Com initially is clear by the case study making maths interesting through story telling. USP or the unique selling point is the statement for selling or promoting product or service and competitive advantage is the differentiation factor of the company from the competitors (McCracken, 2014). There was no clear consistent of USP over time, it changed to making Math interesting by using engaging examples and informal peer-to-peer language. In 2017 wade.7com had six full maths courses available for secondary school students, a network of teachers and partners and loyal customers now the challenge in front of them was to rethink the strategy to take the wade.7com to the next horizon for this company need to bring in new differentiation or competitive advantage in quality of the content and method of deliver the content. The propose USP of the company could be wade 7.com dont teach maths but makes students understands concepts by storytelling, so that students get addicted to learning as this is one of the most unique concept to teach mathematics and create or develop interest in the subject. Wade7.com can surely expand its market segmentation by planning expansion of courses offered for example can provide lectures and materials for universities or college student or to students in elementary school. In addition, Wade7.com can expand its market segmentation by offering the courses in different language. By the expansion of courses for both elementary and college level students it can truly increase the customer base company can also do tie ups with schools for assisting the school teachers in bringing innovations in teaching, As per the recent economist report Saudi Arabia has poor science and maths teaching skills (Jiffary, 2017). This brings the biggest opportunity for wade 7.com to leverage the market and reach to the heights of education business in the region and help the students of the region to fulfill their aspirations. This is the consumer persona of existing target segment of the company, as company is targeting the secondary school students. Under this consumer persona Khalid who is 16 years old student of Secondary is looking forward for learning mathematics in innovative way. He has strong mathematics fear and his exams are also approaching one of his fellow student suggested him. Khalid is attracted towards the wade 7.com due to its USP of teaching mathematics in unique way and getting concepts clear as the student has the fear of mathematics he is ready to invest amount in order to get strong understanding and prepare for his approaching exam. This consumer persona is about the candidate Maria who want to pursue higher study for the engineering, she is studding in the first year of college and looking forward for engineering studies, looking forward for help in maths and science for the entrance exam, she wants strong conceptual knowledge but she gas less time to devote for studies as she is doing part time job. She want to learn maths in innovative way so that by devoting less time also she can gain the conceptual knowledge. References Farinha, C Luis, M. (2015). Handbook of research on global competitive entrepreneurship, IGI Global. Jiffary, F. (2017). Saudi schools lack quality science and math teaching, Arab News available on https://www.arabnews.com/news/458491 (access on 6 Oct 2017) McCracken, D. (2014). Competitive Advantages and Unique Selling Points, available on https://davidmccrackenseo.com/competive-advantages-unique-selling-points/ (access on 6 Oct 2017) McCracken, D. (2014). Competitive Advantages and Unique Selling Points, available on https://davidmccrackenseo.com/competive-advantages-unique-selling-points/(accessed on 6 OCT 2017 Weinstin, A. (2004). Handbook of market segmentation, Psychology press.